Welcome to Fourmula AI! We are thrilled to have you here.
These Terms of Use (hereinafter also referred to as "Terms" or "Agreement") are a legal contract between you and Askflow LTD, company number 14847777, Registered office address 15a North Villas, London, England, NW1 9BJ (hereinafter also referred to as "we", "us", "our", "ours") establishing the rules for accessing and using our software and Services.
We provide our Services, particularly, via our website https://app.fourmula.ai (hereinafter referred to as the Website). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree with any of these Terms, please do not access or otherwise use our Services.
These Terms include our Acceptable Use Policy (integrated below) and refer to our Privacy Policy, which describes how we process your personal data.
We're always improving, so we may make changes to the content and the Services offered at any time. We may also impose limits on certain features without notice or liability. When we update these Terms, we will let you know by posting the updated terms on our site or by sending registered users an in-app notification or an email notice. If you continue to use the Services after an update, you will be deemed to have accepted the changes.
Throughout this document, "you," "your," and "User" refer to the legal entity or individual who accessed the services and accepted these Terms. If your acceptance of these Terms is on behalf of an entity, you represent and warrant that you have the authority to bind that entity to these Terms. In that event, "you", "your" and "User" will also refer to that entity.
You must be at least 18 years old, or the minimum age required to use our Services in the country of your residence, whichever is higher.
You may need to create an account to use our Services. You may not create more than one account to benefit from our Free Tier; if we believe you are not using the Free Tier in good faith, we may terminate your access with no liability. If we believe you are not using the Free Tier in good faith, we may terminate your access. We shall have no liability in connection with such termination.
Please, note that each user must have a unique account, and you are responsible for any activity conducted on your account. You may not share your account login information with anyone.
If you are using a workspace or corporate account, administrators manage access. If a corporate workspace is terminated, individual users may revert to individual licenses.
We agree to provide the Service, and, by accessing or using the Service, you agree to follow the rules outlined in these Terms.
The Service in full is provided on a payable basis. A limited trial plan is also available to allow new users to test the Service under restricted conditions. Current tariff plans, pricing, trial details, and available subscription options are published on the website https://app.fourmula.ai/.
We utilise artificial intelligence systems to produce digital content generated by users through our platform. You may upload images as inputs to guide the generation process. If your tariff plan allows such an option, you may also submit text prompts to our Services to generate corresponding outputs.
We may periodically update our Services, including adding or removing features, without advance notice. We may offer manual or automatic updates to our software. Unless specifically agreed otherwise, we reserve the right to modify or discontinue our Services at our discretion without advance notice. We do not guarantee any uptime or availability of the Services.
When you use our Services, you can submit things like text prompts, images, or other materials — we call all of these your inputs. You stay fully responsible for everything you upload or submit. Make sure it's yours to share and doesn't break any laws or harm anyone.
By submitting inputs, you give us permission (a worldwide, free, non-exclusive license) to use them so we can run the service, keep it working, show it in examples or promotions, and make the service better over time.
When you send us inputs, you promise that: you own them or have all the necessary rights and permissions to share them with us, and they don't infringe on anyone else's intellectual property rights (copyright, trademarks, etc.), privacy, or other legal rights. This is especially important for any images you upload — double-check that you have the right to use them and that they don't violate third-party rights.
The images, visuals, or other digital content created by our AI based on your inputs (like text prompts or uploaded photos) are called Outputs or Assets.
If you're using the free version (or any free tier / trial), you can only use these Outputs for personal, non-commercial purposes — things like your own hobby projects or private use. You cannot use them for business, selling, advertising, or making money in any way. We still own these free Outputs.
If you have a paid subscription, you own the Outputs you create. Within the scope of applicable legislation we transfer / assign any copyright or intellectual property rights we might have in them directly to you. You can use them freely for personal projects or your business (as long as you follow the rest of these terms and the law).
You are fully responsible for how you use the Outputs. This includes making sure you follow any laws that require you to clearly say "this was made with AI" when you publish or share it (some countries and platforms now require this disclosure). To help with transparency and follow industry standards, we may automatically add hidden (machine-readable) metadata or provenance info into the Outputs. This tracks that the content came from our AI service. We might also add visible watermarks or invisible/latent overlays to some Outputs (depending on the feature or plan). You agree not to remove, disable, alter, or hide these metadata, watermarks, or overlays unless the law explicitly allows it in your specific case. Removing them on purpose (when not legally permitted) is not allowed.
Important note about how AI works: It should be noted that Outputs can sometimes look similar to things other people have generated or even to existing copyrighted material — this happens because of the way the AI is trained and creates content. So, we can't guarantee every Output will be 100% unique or original.
We (and our partners/licensors) own everything about the service itself — the platform, the technology, the underlying AI models, the interface, code, designs, and all related intellectual property rights. We keep full ownership and control of these at all times.
Nothing in these terms gives you any ownership or extra rights to our service beyond the specific access we allow you while you're subscribed or using it. There are no hidden or implied permissions — you only get what we explicitly grant.
You cannot use our trade name ("Formula"), legal name, logos, trademarks, or anything that suggests we're connected to you, endorse you, or are partners — unless we give you explicitly written permission first. You also cannot copy, reproduce, duplicate, sell, resell, or make money from any part of our Service (like screenshots, features, or generated elements in ways not allowed without our express written approval or unless otherwise specified in these Terms.
By default, we may use the inputs you submit and the outputs we generate for you to train and improve our AI models — this helps make the service smarter and better for everyone. It's turned on automatically, but you can turn it off anytime in your profile settings (look for the opt-out option).
Even if you opt out of model training, we might still need to look at or use your inputs and outputs to:
If you send us any ideas, suggestions, or feedback (e.g. via support, email, or chat), we can also use it freely and forever without paying you anything. We consider feedback non-confidential, so please don't share anything you want to keep secret or claim rights over later. Please, note that we really appreciate your ideas and love hearing how to improve, but we aren't required to actually use or build on any feedback you give us.
We offer both free access (including limited trial options) and paid subscription plans. All current plans, features, prices, and details are listed on our website at https://app.fourmula.ai/. When you choose a paid plan, you agree that we can charge your selected payment method for the subscription fees, any applicable taxes, and related charges.
Please, take into account that any paid subscriptions renew automatically (for example, every month or on the chosen billing cycle) at the then-current rate until you cancel them yourself. We'll keep billing you on that schedule unless you turn off auto-renewal or cancel through your account settings.
All payments are final and non-refundable, except in cases where the law specifically requires us to offer a refund (for example, a refund under the customer protection legislation). If we terminate or suspend your account because you violated our rules or terms, you won't get any refund for the remaining time on your subscription.
If you are an individual consumer in the EU or UK and your subscription is a distance contract (e.g., purchased online), you generally have a 14-day cooling-off period (also called the right of withdrawal) to cancel for any reason without giving an explanation. This starts from the day you enter into the subscription contract. To exercise this right, notify us clearly (e.g., via email) within those 14 days. We will then refund you in full (using the same payment method) within 14 days of receiving your cancellation notice, unless an exception applies.
Important exceptions under EU (Consumer Rights Directive) and UK (Consumer Contracts Regulations) law:
Our listed subscription fees do not include any taxes (like VAT, sales tax, or other applicable taxes). We may add them to your invoice or charge them separately. If you're a business customer eligible for reverse-charge VAT (common in the EU or for B2B), please provide us with your valid VAT ID or other required documentation so we can handle it correctly under the reverse-charge rules.
You agree not to use our Services (including any Inputs you submit or Outputs created) for anything illegal, harmful, or against our rules. Specifically, please do not:
If we find out you've broken these rules (or if we reasonably believe you have), we can immediately stop your access to the Services, terminate your account, ban you permanently, and take any other steps we need to protect ourselves, our users, and the platform. We also may also report serious violations (like child exploitation content) to the appropriate authorities.
By using our Services, you agree to comply with the terms of these third parties.
Our Services sometimes use third-party AI models, APIs, or link to external websites and tools to help generate your content or provide features. When you submit Inputs (like prompts or images), we may need to share parts of your data with these trusted third-party providers so they can process your request and deliver the results back to you.
We carefully choose these partners, but we may not responsible for their content, how reliably they work, any issues on their side, or what happens after we pass your data to them. By using our Services, you also agree to follow any terms or rules those third parties have (we'll make sure their key requirements are clear where relevant).
To keep the platform safe and prevent misuse, we may use built-in safety systems and moderation tools. This means we may review, monitor, or automatically filter inputs you submit and outputs we generate to make sure they follow our Acceptable Use Policy, legal requirements (including rules on AI transparency and prohibited practices), and to block harmful or illegal content.
If you see any user-generated content on the platform (like shared outputs) that looks illegal, abusive, or really upsetting, please use our built-in reporting tools to flag it for us — we'll review and take action as needed.
If we ever suspend or end your access to the Services (for example, due to a suspected violation), and you think it was a mistake, you can contact us to appeal. We'll look into it fairly and get back to you.
We take intellectual property seriously and follow processes similar to the US DMCA for handling copyright claims. If you believe someone has uploaded or generated content on our platform that infringes your copyright (or if you're a copyright owner whose work appears without permission), you can send a formal written notice to our designated agent (details are in our copyright policy or on the site). When we receive a valid notice, we'll quickly review it and, if appropriate, remove or disable access to the claimed infringing material. We also have a policy to terminate or disable accounts of repeat copyright infringers in appropriate cases.
For more on how we handle your personal data during moderation, processing, and safety checks (including any sharing or retention), please check our separate Privacy Policy — it explains everything clearly.
We provide the Services "as is" and "as available". This simply means we're giving you the best experience we can right now, but, as AI tools sometimes may be unpredictable, we can't promise the Service will always be perfect, uninterrupted, or error-free.
We also may not provide any warranties — whether express, implied, or required by law — about the Services. In particular, we do not guarantee that the Services will be: of satisfactory quality, fit for any particular purpose you have in mind, or completely free from infringing anyone else's rights.
Risks of Using AI-Generated Content. Generative AI is still a rapidly developing technology. Because of that, the images we create for you (the Outputs) may occasionally contain inaccuracies, unexpected results, or elements that don't quite match what you imagined. This is completely normal with today's AI — it's a powerful tool, but, sadly, not faultless.
Please note that it is your sole responsibility to carefully review every Output for accuracy, legality, and suitability before you use or share it. Please, never rely on an AI-generated image for critical decisions without careful human review and verification. Use our Service as a brilliant creative assistant — not a replacement for your own good judgment.
As specified in this Agreement, we may not be liable for any loss of profits, revenue, data, or any indirect, incidental, special, or consequential damages. So, if something goes wrong, we won't be responsible for knock-on effects like lost business opportunities or indirect costs. Our total responsibility to you for any and all claims or damages will never exceed the greater of £100 (one hundred GBP) or the total amount you actually paid us for the Services in the six (6) months before the issue arose. Please note that by using the Services, you agree that this cap is there to keep things fair and sustainable, and these liability limits are an essential part of the deal between us.
You agree to comply with all applicable trade, export, and sanctions laws. We take these rules seriously, and so do you. You may not access or use the Services if you are located in, or are a resident of, any country or territory that is subject to a comprehensive embargo or sanctions by the UK, EU, or United Nations.
You confirm that neither you nor anyone using the Services through your account appears on any government restricted-party lists (such as the UK Consolidated Sanctions List, EU, US sanctions lists, or similar international lists). If your situation changes and this is no longer true, please stop using the Services immediately and let us know.
You agree to defend, indemnify, and hold us harmless from any claims, demands, or legal actions that arise from: the Inputs you provide, the Outputs we generate for you, or any products, services, or content you create or share using our Services. So, if someone makes a claim because of something you uploaded or created with Services, you kindly agree to handle it solely. You also agree to indemnify us against any claims that result from your breach of these Terms, failing to comply with transparency or AI-labelling laws (for example, disclosing that content is AI-generated), or violating any third-party rights, including intellectual property rights.
This indemnity covers all liabilities, losses, damages, claims, and reasonable legal expenses, including attorneys' fees. We've kept this section clear and fair, and if anything ever comes up, we'll work together transparently.
These Terms remain in full effect for as long as you use the Service. You are free to stop using the Service and end the agreement at any time — just close your account or stop logging in.
We may also end or restrict your access if you do not comply with these Terms. If we reasonably believe you have breached these Terms, or if we are required to do so by law, we may temporarily suspend your access (including any active subscriptions) without advance notice. We only do this when necessary to keep the Service safe and fair for everyone.
When your access to the Service or this Agreement ends, all rights and licences we granted you immediately stop. However, certain important sections (including our intellectual property rules, liability limits, disclaimers, and indemnification obligations) continue to apply even after termination — they are designed to survive.
Once your account is terminated, we may delete your Inputs, Outputs, and any other data associated with your account. We do this to protect everyone's privacy and to keep our systems efficient. We have no obligation to keep or restore that data afterwards, and we are not liable for any loss of content.
If you choose to cancel your subscription, billing will stop at the end of your current period, but we do not offer refunds for the time you've already paid for (unless required by law). If we terminate or suspend your account because of a breach of these Terms, you will not receive any refund for amounts already paid, and any remaining credits will be forfeited.
These Terms are governed by and interpreted in accordance with the laws of England and Wales.
We both genuinely want to resolve any issues quickly and amicably. Before either of us starts any court proceedings, we agree to follow this mandatory step: You must first contact us in writing via email with a clear description of the dispute and what you are asking for.
We will respond promptly and both parties will negotiate in good faith for at least 30 days to try to reach a fair solution. Only after this 30-day negotiation period (or earlier if we both agree the issue cannot be resolved) may either party begin legal proceedings.
Any disputes that cannot be resolved through the above process will be resolved exclusively in the courts located in London, United Kingdom. Both you and we agree to submit to the exclusive jurisdiction of these courts. For the absolute avoidance of doubt, there is no arbitration clause in these Terms. All disputes (after the mandatory 30-day negotiation period) will be decided by a judge in the London courts — never by an arbitrator.
If you have general questions about the Service or these Terms, for customer support, account queries, or to report an issue, please contact our support team at support@fourmula.ai.